(Download) P.D.F Big Data MBA: Driving Business Strategies with Data Science

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Download Big Data MBA: Driving Business Strategies with Data Science

The days where business stakeholders can relinquish control of data and analytics to IT are over. The business stakeholders must be front and center in championing and monetizing the organization's data collection and analysis efforts. Business leaders need to understand where and how to leverage big data, exploiting the collusion of new sources of customer, product and operational data coupled with advanced analytics and data science to optimize key business processes, uncover new monetization opportunities and create new sources of competitive differentiation. And while it's not realistic to convert your business stakeholders into data scientists, it's critical that we teach the business stakeholders to "think like a data scientist" so that they can help lead use case identification, requirements definition, business valuation and ultimately analytics operationalization.This book provides an business-hardened framework with supporting methodology and hands-on exercises that will