Berkeley brand guidelines pdf

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Identity. LogoEPS. It is, and should always be, the most consistent component in our communications. Brand positioning document. Brand training workbook. Graphic elements and design templates It acts as a signature, an identifier and a stamp of quality. Seal. Resources. Guidelines for accessibility are available at Brand training presentation. Action colors should guide the viewer to key parts of the display. Less important or supporting data should be a muted color Colors. Light leaks library. Our brand reflects our values and provides a personality distinct from our competitors. Brand workshop sample files. Official UC Berkeley brand guidelines are available at Note that STAR is not required to adhere to these guidelines Berkeley Brand Manual Berkeley Brand site. Creative brief. LogoPNG. Creative Brief. Only official logo files should be used in communications Large and small text color options show acceptable use of brand colors for text online, according to Berkeley access standards. Downloads. ASE files. Color correction library. Through our visual identity, we University of California, Berkeley • Use Berkeley Brand template. When communicating through any medium—physical or digital—use only the approved colors Home. Visual design. ☐ Color is used to highlight key patterns. Consistent and pervasive use of our brand colors increases our brand recognition. The Berkeley logo should never be recreated or typeset. Stationery. Use sites like to find color schemes suitable for printing in black-and-white and for color-blindness. Usage of Berkeley Blue and California Gold also serves to visually connect the Haas School of Business with the internationally recognized brand of UC Berkeley. ACO files.