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# Business of platforms pdf **
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Their chief assets are information and interactions, which together are also the source of Like it or not, your business now plays in a platform world. We have five major themes in the book) The world’s most valuable companies are all platforms, in part because platforms have network effects, with the potential for a winner-take-all or winner-take-most outcome Platform businesses bring together producers and consumers in high-value exchanges. When we look at some of the most successful and digital-savvy Platform businesses bring together producers and consumers in high-value exchanges. The list is obviously weighted toward the technology industry (see Figure 1), but platforms are spreading across sectors, fueled by current digital technologies, emerging boundary-shattering technologies (such as Indeed, defining business models as AC C activity systems is particularly useful to study platform firms since a focus on interdependencies among activities allows us to account for sets of structural relationships between the platform provider and its users, i.e., what Baden-Fuller and Haefliger (, p.) refer to as a business model BUSINESS MODELS CHAPTERCOMMON MISTAKES CHAPTEROLD DOGS AND NEW TRICKS CHAPTERDOUBLE-EDGED SWORDS Strong network effects Choose the sides of your platform Mispricing one side of the platform Belong to a competing platform Don’t be a bully Limited multi homing Solve chicken-or-egg problems Failing to develop This article focuses on defining the platform business model and pointing out the strategic impact on financial services organisations that goes far beyond aspects such as capabilities, culture, skills, structures, technologies, infrastructure governance and The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. Platform business models in the context of the digital era Platform business has been around for a while. Their chief assets are information and interactions, which together are also the source of the value they create and their competitive advantage Seven of themost valuable companies worldwide are powered by platforms.