Television advertising advantages and disadvantages pdf

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It exhausts the viewers because full attention is needed Advantages and Disadvantages of Different Types of Media Type of Media Potential for Participation & Two-way communication Target Audience Advantages Disadvantages The effects of television to the advertising industry within media and the story of television and advertising from the past. The paper gives a special interest to the advantages and 1 Introduction. Television Advantages Offers sight, sound, motion, color and special effects Viewer doesn’t have to be actively involved Allows for target selection Has prestige or glamour Disadvantages of television. We estimate the effect of television advertising on sales and profitability, using data across consumer packaged goods (CPG) in different categories. Our goal is to provide economists and industry practitioners with a general understanding of the effectiveness and economic value of TV advertising List of the Advantages of Television AdvertisingIt is a medium which offers immediate trust to consumers. It has to abide by broadcast codes of conduct. The paper gives a special interest to the Let us explore the advantages and disadvantages of television advertisingAdvantages Of TV AdvertisingHas A Wider Reach: Need to grab the attention of your target The effects of television to the advertising industry within media and the story of television and advertising from the past. According to regular surveys published by Nielsen, over% consumers in the United States say they trust television advertising when they see it Television Advantages Offers sight, sound, motion, color and special effects Viewer doesn’t have to be actively involved Allows for target selection Has prestige or glamour to enhance message Can engage the viewer’s emotions and empathy Most TV is viewed at home and people feel safe at home Disadvantages It is ineffective where there is power failure.