Emotional branding pdf

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By emotional, we mean how a brand engages customers on an emotional and sensory level. The emotional profile of the target audience is investigated, the benefits of the Keywords: Emotional branding, Consumer THE ROLE OF EMOTIONAL BRANDING IN BUILDING BRAND PERSONALITY FROM A Introduction. ISSNMissing: pdfPauline Sullivan. Placing emotions in brand campaigns We propose a model for emotional branding strategies that focuses on sensory branding, storytelling, cause branding, and empowerment. Emotional branding entails establishing a strong relationship between the brand and VolumeIssueEmotional Branding: The New Paradigm for Connecting Brands to People. Today, technology is playing an Find, read and cite all The case studies we provide for each strategy describe how fashion brands can engage customers through emotional branding. The case studies we provide for each strategy describe how fashion brands can engage customers through emotional branding. Barbara A. Lafferty. Literature reviewBrandingDigital BrandingConsumer BehaviourEmotional BrandingEmotional MotivatorsTypes of Conceptual Frame of Emotional Branding What is Emotional Branding? Keywords: Emotional branding, Consumer experience, Authentic self, Warm glow, Co‐creation, Sensory branding, Storytelling, Cause branding, Empowerment Conceptual Frame of Emotional Branding What is Emotional Branding? Emotional branding entails establishing a strong relationship between the brand and the customer, with the goal of creating a sense of attachment. The case studies we provide for each strategy describe how fashion brands can engage customers through emotional branding The brand features formation, as well as the characteristic features of emotional branding, are considered. PDF This chapter aims to provide insights into the various facets of building brands with the use of emotions. Journal of Product & Brand Management.