6 minutes ago - Download a free audio book Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy 9781398614031 by Anastasia Karklina Gabriel
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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy Anastasia Karklina Gabriel ebook
- Page: 280
- Format: pdf / epub / kindle
- ISBN: 9781398614031
- Publisher: Kogan Page, Ltd.
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Overview Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation.
A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist...