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Strategic Management in the Media: Theory to Practice Lucy Küng ebook
- Page: 280
- Format: pdf / epub / kindle
- ISBN: 9781529773699
- Publisher: SAGE Publications
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Strategic Management in the Media: Theory to Practice by L Küng · Cited by 832 — Strategic Management in the Media Theory to Practice Strategic Management in the Media. Theory to Practice · Explores key shifts in the strategic environment including the digital platforms, streamed media, the Strategic Management in the Media: Theory to Practice Explains strategic theory and concepts with insight and clarity. Shows how to understand change and decision-making within media organizations. Strategic...