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Hospitality Branding, Volume 2: New Insights and Case Studies Chekitan S. Dev ebook
- Page: 174
- Format: pdf / epub / kindle
- ISBN: 9781501780462
- Publisher: Cornell University Press
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The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations. Chekitan S. Dev shows...