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Better Brand Health: Measures and Metrics for a How Brands Grow World Jenni Romaniuk ebook
- Page: 256
- Format: pdf / epub / kindle
- ISBN: 9780190340902
- Publisher: Oxford University Press
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Brand Health: How to Measure and Heal a Sick Brand - Qualtrics NPS and CSAT are great indicators of customer loyalty – the world's most valuable brands routinely score highly in both these metrics because they put a strong Jenni Romaniuk's Post - LinkedIn Research Professor at Ehrenberg-Bass Institute, Author of Better Brand Health, Building Distinctive Brand Assets, How Brands Grow Part 2. Better Brand Health - Jenni Romaniuk - Oxford University Press The book is about brand health tracking,...