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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals John Westwood ebook
- Page: 200
- Format: pdf / epub / kindle
- ISBN: 9781398619739
- Publisher: Kogan Page, Ltd.
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Overview A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important...