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Public Relations Theory in Practice: Strategic Applications for Professionals Timothy Penning ebook
- Page: 194
- Format: pdf / epub / kindle
- ISBN: 9781637428290
- Publisher: Business Expert Press
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There is nothing more real than theory. Today's public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics. This book is an overview of theories that are relevant to a strategic practice of public relations. Brief...