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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry ebook
- Page: 288
- Format: pdf / epub / kindle
- ISBN: 9781119835202
- Publisher: Wiley
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An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream...