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Brand Global, Adapt Local: How to Build Brand Value Across Cultures Katherine Melchior Ray, Nataly Kelly, Andrea Perez ebook
- Page: 296
- Format: pdf / epub / kindle
- ISBN: 9781398619715
- Publisher: Kogan Page, Ltd.
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The Lure of Global Branding - Harvard Business Review Effective global brand managers are necessary in these cases to combat local bias and spur unified efforts across countries. Most global brand managers have . How does a global marketing strategy balance adaptation and . This strategy recognizes the unique cultural, social, economic, and political differences that exist across countries. By adapting their . Brand Global, Act Local | Martech Podcast Katherine Melchior Ray, author of “Brand...