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Consumer Decision-Making, Analytics and AI Andrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla ebook
- Page: 160
- Format: pdf / epub / kindle
- ISBN: 9781040383827
- Publisher: Taylor & Francis
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Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It is a seminal work on a complex but urgent issue in social and behavioural science. Based on extant and...