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BrandJitsu™: Move Your Brand from Michael Dargie ebook
- Page: 272
- Format: pdf / epub / kindle
- ISBN: 9781459754713
- Publisher: Dundurn Press
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Overview Your brand is the most important part of your business — it’s a living thing. Learn to find, shape, and share your brand story with the world.
Consider this: every individual and business tells a story to the world, and that story is their brand. It’s alive, constantly developing, experienced in real time by everyone around it. Now ask yourself, Are you consciously shaping and broadcasting that brand story? Is it under your diligent care and control, or is it running amok, causing...