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Corporate Reputation as Strategic Intangible Asset: An analysis of management processes, measurement methods and impact on bank and auditors' decisions Diletta Vito ebook
- Page: 154
- Format: pdf / epub / kindle
- ISBN: 9783031933301
- Publisher: Springer Nature Switzerland
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This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept. By integrating perspectives from various disciplines such as strategic management, organizational theory, and accounting, the book presents a holistic framework for both enhancing and safeguarding corporate reputation. The book explores essential processes such as creating, acquiring, protecting, and repairing reputational...