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Vending Retail Marketing: Text and International Cases Dobromir Kirilov Stoyanov ebook

* Page: 153
* Format: pdf / epub / kindle
* ISBN: 9783031901225
* Publisher: Springer Nature Switzerland

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This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are enhancing vending capabilities, and the influence of Generation Y as tech-savvy consumers shaping market demands. It also examines the attendant business complexities and addresses gaps in the existing...