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Brand Desire: Spark Customer Interest Using Emotional Insights Kevin Perlmutter ebook
- Page: 264
- Format: pdf / epub / kindle
- ISBN: 9781398621046
- Publisher: Kogan Page, Ltd.
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Overview Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing what matters most to your customers.
Written by brand strategy expert Kevin Perlmutter, this book gives you the tools to accelerate your brand growth by delivering a detailed strategy playbook that puts emotional insight at the center of how brands attract and retain customers. At the heart of this book lies a simple yet powerful premise: brand leaders who understand...