4 minutes ago - Free ebook for ipod download The Routledge Companion to the History of Advertising by Robert Crawford, Jackie Dickenson 9781040410295
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The Routledge Companion to the History of Advertising Robert Crawford, Jackie Dickenson ebook
- Page: 478
- Format: pdf / epub / kindle
- ISBN: 9781040410295
- Publisher: Taylor & Francis
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With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising – from its early history via the development of mass advertising to the emergence of the digital age. Advertising has been and remains one of the most visible and influential forms of communication globally and the advertising industry is valued in the hundreds of billions worldwide. While its...