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International Marketing in a Changing World: A Managerial Guidebook M. Billur Akdeniz, Sebastian van der Vegt, S. Tamer Cavusgil ebook
- Page: 266
- Format: pdf / epub / kindle
- ISBN: 9781637428498
- Publisher: Business Expert Press
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Overview Navigate Global Markets with Confidence International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution. International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights...