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Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance Leila Fataar, Edward Pilkington ebook
- Page: 264
- Format: pdf / epub / kindle
- ISBN: 9781398618992
- Publisher: Kogan Page, Ltd.
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In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural relevance is not just a marketing output, but a foundational element of successful contemporary business strategy.
Brands no longer operate in a vacuum; instead, they are active participants in a global dialogue impacting culture and communities, both geographical and through fandoms. This book equips leaders with the...