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Customer Relationship Management in the Digital Age G. Shainesh, Jagdish N. Sheth, Varsha Jain ebook
- Page: 246
- Format: pdf / epub / kindle
- ISBN: 9781032844565
- Publisher: Taylor & Francis
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Customer Relationship Management in the Digital Age by G . This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C . Impact of Customer Relationship Management on Customer Loyalty The Level of Presence on the Internet. A business can use an Internet presence to reach customers all around the world (Chiu, 2003; Jarvenpaa & Tractinski, 1999 . Top 14 CRM Books To Read in 2025 [Classified by Reviews...