Descargando libros para ipod touch THE CATEGORY CREATION FORMULA 9780063483781 de KEVIN MANEY, MIKE DAMPHOUSSE
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Overview Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not have heard of yet, but will as their categories take off.Category creation and development should...