1 minutes ago - Books downloadable to ipad Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) by Cécile Armand FB2
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Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) Cécile Armand ebook
- Page: 268
- Format: pdf / epub / kindle
- ISBN: 9783112206379
- Publisher: De Gruyter
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Overview Between Public and Market: A Spatial History of Advertising in Modern Shanghai (1905-1949) unveils the silent revolution advertising brought to Shanghai’s press and urban life during the pre-communist era. While traditional scholarship often treats advertising as a commercial tool or cultural “mirror,” this book reveals its transformative role as a driver of municipal policies and public engagement among urban elites within the transnational context of the treaty ports. Drawing on untapped...