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EMAIL MARKETING METRICS - HOW TO TRACK THE RIGHT KPIS, IMPROVE DELIVERABILITY, AND TURN EMAIL PERFORMANCE INTO PREDICTABLE REVENUE MAKSYM ZAKHARKO ebook

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• ISBN: 9798231079520
• Publisher: Maksym Zakharko

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Overview Email isnt a top-of-funnel channel. Its a lower-funnel revenue relationship. And thats why most email marketing advice fails: it treats email like social media—chasing opens, copying "best practices," and celebrating vanity numbers that dont move sales.It is the definitive guide to email marketing metrics—the signals that tell you whats really happening inside your email program: trust, inbox placement, engagement depth, list health, automation performance, and revenue efficiency.Inside,...