8 minutes ago - Free audio books to download The JOLT Effect: How High Performers Overcome Customer Indecision 9780593538104
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The JOLT Effect: How High Performers Overcome Customer Indecision Matthew Dixon, Ted McKenna ebook
- Page: 256
- Format: pdf / epub / kindle
- ISBN: 9780593538104
- Publisher: Penguin Publishing Group
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Overview From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong...
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