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International Marketing in Practice: A Case Study Collection Véronique Boulocher-Passet ebook

• Page: 142
• Format: pdf / epub / kindle
• ISBN: 9781032712918
• Publisher: Taylor & Francis

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International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing. Across its four sections, the book examines how companies can overcome the challenges of connecting with potential customers in a foreign country through strategic choices around which markets to enter, identifying appropriate modes of entry, successfully adapting their marketing mix for...