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The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy Kate Hardcastle ebook

• Page: 280
• Format: pdf / epub / kindle
• ISBN: 9781398620476
• Publisher: Kogan Page, Ltd.

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Overview In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.

In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such...