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Social Media: How to Engage, Share, and Connect Regina Luttrell ebook

• Page: 336
• Format: pdf / epub / kindle
• ISBN: 9781538186725
• Publisher: Bloomsbury Academic

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Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.

Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for...