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Customer Engagement and Digital Business Jamid Ul Islam ebook

• Page: 282
• Format: pdf / epub / kindle
• ISBN: 9781040438312
• Publisher: Taylor & Francis

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In an age where digital disruptions rewrite the rules of commerce, Customer Engagement and Digital Business presents a timely and cutting-edge examination of how businesses must rethink engagement to thrive. This edited volume brings together a diverse group of international scholars who explore the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. Spanning conceptual frameworks, empirical studies, and emerging paradigms, the chapters address...