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The Data Analytics Advantage: Strategies and Insights to Understand Social Media Content and Audiences Laeeq Khan ebook

• Page: 296
• Format: pdf / epub / kindle
• ISBN: 9780197814246
• Publisher: Oxford University Press

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The Data Analytics Advantage is a comprehensive guide that equips readers with the essential skills to analyze and leverage social media data for strategic decision-making. Combining academic principles with case studies, social media analytics expert Laeeq Khan provides a foundational understanding of the field and its importance, introduces cutting-edge trends and tools through interactive tutorials and exercises, and offers a glimpse into future developments, including the potential impact of...