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Marketing Strategy for the Arts Bonita M. Kolb ebook

• Page: 286
• Format: pdf / epub / kindle
• ISBN: 9781040442555
• Publisher: Taylor & Francis

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Overview Marketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Because such companies are talent- or values-driven, marketing must present a brand image that focuses equally on the producer and the product. The strategy for such a company must not only consider market opportunities, but it must also consider the mission and values of the organization. Aimed at students with little or no prior...