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Trust and Marketing Communication in the Food Industry: Traditional, Modern, and AI-driven Approaches Hanna Górska-Warsewicz, Irena Ozimek, Olena Kulykovets, Julita Szlachciuk ebook

• Page: 236
• Format: pdf / epub / kindle
• ISBN: 9781032953427
• Publisher: Taylor & Francis

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Overview This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication. By examining these pillars, the book explores the informational role and legal aspects of food marketing, offering a detailed and structured approach to understanding and enhancing consumer trust. Readers will benefit from a deep dive into the current state of food...