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Social Media: How to Engage, Share, and Connect Regina Luttrell ebook

• Page: 336
• Format: pdf / epub / kindle
• ISBN: 9781538167120
• Publisher: Bloomsbury Academic

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Overview Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell's practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.