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Dynamic Fashion Marketing: Internationalisation, Sustainability and Technology Huifeng Bai, Vito Tassiello ebook

• Page: 280
• Format: pdf / epub / kindle
• ISBN: 9781040758083
• Publisher: Taylor & Francis

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Overview Fashion and luxury fashion marketing represents a significant area of discussion and transformation for academicians and practitioners. This book bridges the gap between academia and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. Contributors examine how fashion is evolving and offer in-depth analyses of consumer behaviour under the influence of sustainability and technology. With a particular...