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Reading Media: How to Do Textual Analysis Jonathan Gray, Daphne Gershon ebook

• Page: 400
• Format: pdf / epub / kindle
• ISBN: 9781479830299
• Publisher: New York University Press

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Overview Innovative methods in textual analysis to decode today’s ever—expanding media landscape

Reading Media: How to do Textual Analysis reinvigorates one of media and cultural studies’ most foundational methods at a moment when it is most needed, showing its continuing vitality by adapting it to new media environments, cultural objects, and scholarly questions.

The volume insists that the close study of meaning, form, and representation remains central to understanding media’s power. With...