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The Kenyan Cut Flower Industry & Global Market Dynamics Andreas GemÃÂÂhlich ebook

• Page: 244
• Format: pdf / epub / kindle
• ISBN: 9781847014641
• Publisher: James Currey

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Overview Investigates the production, trade and consumption of the bouquets sold in European supermarkets and the consequences of this for the globalised economy.

From a macro—perspective, it appears that the cut flower industry has changed into a buyer—driven value chain with corporate retailers as the new lead firms. Yet, as this book shows, this is insufficient to explain how new trade relations come into being, and the consequences of this, not only for global economics, but for the producers,...