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What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics by Jason Grant, Oliver Vodeb — Free eBook

• Page: 264
• Format: pdf / epub / kindle
• ISBN: 9789083270678
• Publisher: Set Margins Pubn

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Overview Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding’s neoliberal orthodoxy Brands aren’t just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? A compact pocketbook composed of four main sections, What Is Post Branding?...