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Thinking through Graphic Design History: Challenging the canon by Aggie Toppins — Free eBook

• Page: 336
• Format: pdf / epub / kindle
• ISBN: 9781350327207
• Publisher: Bloomsbury Academic

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Graphic design has a paradoxical relationship to history. While it claims to promote originality and innovation - ideas that emphasize the new and unique - design practice is deeply embedded in previous ideals. Too often, design students encounter the past in brief visual impressions which seduce them to imitate form rather than engage with historical contexts. Even though it has claimed to be objective and even comprehensive, graphic design history has focused largely on individual careers and...