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Culture-Led Brands: Drive Growth, Build Resilience and Cultivate Resonance by Leila Fataar, Edward Pilkington — Free eBook

• Page: 264
• Format: pdf / epub / kindle
• ISBN: 9781398618992
• Publisher: Kogan Page, Ltd.

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Overview In a world of relentless change and pervasive uncertainty, brands can only thrive if they become adept at reading and responding to cultural currents and signals. Today, cultural relevance is not just a marketing output, but a foundational element of successful contemporary business strategy.

Brands no longer operate in a vacuum; instead, they are active participants in a global dialogue impacting culture and communities, both geographical and through fandoms. This book equips leaders...