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Applied Marketing Analytics Using Python by Gokhan Yildirim, Raoul V. K bler — Free eBook

• Page: 384
• Format: pdf / epub / kindle
• ISBN: 9781529684179
• Publisher: SAGE Publications

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It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.

Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various...