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Global Marketing in Times of Disruption by Kelly Hewett, Yuliya Strizhakova — Free eBook
- Page: 176
- Format: pdf / epub / kindle
- ISBN: 9781805922513
- Publisher: Emerald Publishing Limited
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Overview Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics, technological advancements, and consumer behaviour. A diverse selection of international authors contribute to our understanding of the implications of disruptions for global marketing strategy, based on their impact on firms, markets, consumers, and policy makers....
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