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Semiotics with a Conscience: Decoding Dangerous Discourses by Marcel Danesi, Gregory Paschalidis — Free eBook

• Page: 192
• Format: pdf / epub / kindle
• ISBN: 9781350362123
• Publisher: Bloomsbury Academic

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Overview Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of conscience.

Confronting the sometimes negative perception of semiotics as academically inward-looking and lacking in morality, Marcel Danesi turns this view on its head. Instead, Danesi highlights how the same techniques that have allowed the use of semiotics for self-serving commercial...