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Digital Communication Management: Theories and Practices for a Global and Volatile World by Mark Badham, Vilma Luoma-aho — Free eBook

• Page: 394
• Format: pdf / epub / kindle
• ISBN: 9781040430484
• Publisher: Taylor & Francis

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Overview This state-of-the-art textbook provides a wide-ranging foundation to communication management – including corporate communication, public relations, and strategic communication – from an exclusively digital and global perspective. The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories,...