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Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class by Xi Liu, Guilin Liu, Gaoxiang Xu — Free eBook

• Page: 184
• Format: pdf / epub / kindle
• ISBN: 9781032594347
• Publisher: Taylor & Francis

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Overview This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making. The book opens by discussing the rapid economic and cultural development of China, as well as the influence of social media in expressing consumer cultural capital. It then discusses how the country’s new middle class, in particular high-income urban residents, are shifting away from conspicuous...