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Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance by Ari Paparo — Free eBook

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Overview A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary.   Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the online advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.   In this gripping work of narrative journalism,...