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AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience by Katie King — Free eBook

• Page: 336
• Format: pdf / epub / kindle
• ISBN: 9781398622357
• Publisher: Kogan Page, Ltd.

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Overview What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?

The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer—centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI—driven personalization, team upskilling, omnichannel experiences...