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Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust by Todd Caponi — Free eBook

• Page: 240
• Format: pdf / epub / kindle
• ISBN: 9781637748411
• Publisher: BenBella Books

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Overview A simple framework applicable in every common business-to-business sales scenario for building trust and leaving negotiating anxiety behind.

Have you ever felt like learning to negotiate requires a different personality than that required to sell?

Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says “yes” and it’s time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many...