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Celebrity Bromance and Comradery Capital in Asia by Celia Lam, Jian Xu, Jackie Raphael-Luu, Sean Redmond — Free eBook

• Page: 248
• Format: pdf / epub / kindle
• ISBN: 9780755655021
• Publisher: Bloomsbury Academic

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Overview From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a...